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5 Steps to Get People to Follow Your Law Firm on Twitter

In the digital age, social media platforms have become indispensable tools for businesses to connect with their audience, and law firms are no exception. Twitter, with its vast user base and real-time engagement features, offers a unique opportunity for law firms to establish their presence and reach potential clients. However, gaining followers on Twitter requires a strategic approach tailored to the nature of legal services. Here are five essential steps to help your law firm attract followers on Twitter: 1. Define Your Brand Voice and Messaging Before diving into Twitter marketing, it's crucial to define your law firm's brand voice and messaging. Your brand voice should reflect the values, tone, and personality of your firm. Are you formal and authoritative, or friendly and approachable? Tailor your messaging to resonate with your target audience while maintaining professionalism. Consistency in your brand voice across all communications will help build trust and recognition among your followers. 2. Share Valuable and Relevant Content Twitter users are inundated with a constant stream of information, making it essential to cut through the noise with valuable content. Share legal insights, industry news, case studies, and practical tips that demonstrate your expertise and provide value to your followers. Engage in conversations around trending legal topics and participate in relevant hashtags to expand your reach. By consistently delivering valuable content, you position your law firm as a trusted source of information within your niche. 3. Utilize Visuals to Enhance Engagement Visual content has proven to be highly effective in capturing audience attention and driving engagement on social media platforms like Twitter. Incorporate eye-catching visuals such as infographics, images, and videos into your tweets to make them more appealing and shareable. Visuals not only break up text-heavy content but also convey information more effectively, increasing the likelihood of your tweets being noticed and shared by your followers. 4. Actively Engage with Your Audience Building a strong Twitter following requires more than just broadcasting content; it requires active engagement with your audience. Respond promptly to mentions, messages, and comments from followers, demonstrating your accessibility and willingness to engage. Retweet and like relevant content from other users, fostering relationships within the legal community and beyond. By engaging authentically with your audience, you cultivate a sense of community around your law firm and encourage others to follow and interact with your content. 5. Promote Your Twitter Presence Across Channels Maximize the visibility of your Twitter account by promoting it across your other marketing channels. Include social media icons and links to your Twitter profile on your law firm's website, email signature, business cards, and other promotional materials. Cross-promote your Twitter content on other social media platforms and encourage followers on those platforms to connect with you on Twitter for exclusive updates and insights. By integrating your Twitter presence into your overall marketing strategy, you amplify your reach and attract followers from diverse channels. In conclusion, building a strong Twitter following for your law firm requires a strategic approach focused on delivering value, engaging with your audience, and promoting your presence across channels. By defining your brand voice, sharing valuable content, utilizing visuals, engaging authentically, and promoting your Twitter presence, you can attract followers who are genuinely interested in your legal expertise and services. With dedication and consistency, your law firm can establish a thriving community of followers on Twitter, ultimately strengthening your online presence and expanding your reach in the digital landscape.

Marketing

March 21, 2024

USCIS Reduced Its Backlog for the First Time in Over a Decade

WASHINGTON— Today U.S. Citizenship and Immigration Services (USCIS) is releasing end of fiscal year (FY) 2023 data that illustrate the agency’s progress in meeting its strategic priorities. The USCIS workforce has worked tirelessly over the past year to uphold America’s promise as a nation of welcome and possibility by reducing backlogs, improving customer experience, addressing humanitarian needs, and strengthening employment-based immigration.“I’m so proud of the USCIS workforce and our dedication to fairness, integrity, and respect for all we serve,” said USCIS Director Ur M. Jaddou. “We’ve completed a record number of cases, responded to emerging crises around the globe with essential humanitarian relief, and applied innovative solutions to improve customer experience and reduce backlogs.” Reducing Backlogs In FY 2023, USCIS received 10.9 million filings and completed more than 10 million pending cases– both record-breaking numbers in the agency’s history. In doing so, USCIS reduced overall backlogs by 15%. Among USCIS’ record number of case completions in FY 2023, the agency administered the Oath of Allegiance to more than 878,500 new U.S. citizens, including 12,000 members of the military, effectively eliminating the backlog of naturalization applications . The median processing time for naturalization applicants decreased from 10.5 months to 6.1 months by the end of the fiscal year, achieving the agency’s longstanding goal and significantly reducing waiting times for most individuals seeking U.S. citizenship. Improving Customer Experience USCIS implemented several new technology solutions that meaningfully advance the customer experience for those navigating our immigration system. Our new self-service tool for online rescheduling of biometrics appointments was used to reschedule over 33,000 such appointments in FY 2023. Our new enterprise change of address capabilities enabled over 430,000 address changes to be submitted online through Dec. 2023. This tool is expected to reduce USCIS Contact Center phone inquiries by up to 31%, or approximately 1.5 million inquiries annually. From August to September 2023, USCIS received more than 16,000 field office appointment requests using our online request form, while a new text-ahead capability for callers to our 1-800 number gives them a more predictable call-back window and reduces missed calls. Strengthening Immigration for Workers and Employers In FY 2023, USCIS and the Department of State helped meet the needs of U.S. employers by issuing more than 192,000 employment-based immigrant visas – far above the pre-pandemic number – and, for the second year running ensured that no available visas  went unused. The agency further supported U.S. employers and noncitizen workers in FY 2023 by increasing the maximum validity period of Employment Authorization Documents (EADs) to five years for adjustment of status applicants. We clarified eligibility for a range of immigration services, including the International Entrepreneur Rule, the EB-1 immigrant visa for individuals of extraordinary ability and outstanding professors and researchers, and the waiver of the two-year foreign residence requirement for J-1 cultural and educational exchange visitors (including foreign medical graduates). We proposed a new rule to strengthen worker protections and the integrity of the H-2 temporary worker program. USCIS also removed the biometrics fee and appointment requirement for applicants for a change or extension of nonimmigrant status and updated the agency’s interpretation of the Child Status Protection Act to prevent many child beneficiaries of noncitizen workers from “aging out” of child status, allowing them to seek permanent residence along with their parents. Fulfilling Our Humanitarian Mission USCIS continues to address growing humanitarian needs around the globe, as individuals seek protection in the United States from oppression, violence, and other urgent circumstances. At a time when the world is experiencing the greatest displacement of people since World War II, our agency’s dedicated employees continue to advance our humanitarian mission and provide protection to vulnerable populations. USCIS interviewed over 100,000 refugee applicants – more than double the amount completed in the previous fiscal year – resulting in the admission and resettlement of over 60,000 refugees. As of the end of FY 2023, USCIS completed more than 52,000 asylum cases; this included prioritizing process of asylum cases for Afghan alliance and their families. USCIS also completed a record-breaking 146,000 credible fear and reasonable fear screenings of individuals expressing a fear of return after being encountered at the border. In FY 2023, USCIS continued to support Biden-Harris Administration efforts to establish lawful pathways that allow for the safe and orderly processing of individuals into the United States through the implementation of new processes for Cubans, Haitians, Nicaraguans, and Venezuelans (CHNV); the creation of new family reunification processes for individuals from Colombia, El Salvador, Guatemala, and Honduras, and the modernization of existing processes for Cuba and Haiti; and by maintaining support for the Uniting for Ukraine (U4U) process. As of the end of FY 2023, more than 150,000 Ukrainian nationals and their immediate family members had entered the United States under the U4U process and nearly 238,000 individuals through the CHNV process. USCIS is also a key partner in the Safe Mobility Office initiative, one of the many ways the United States is facilitating access to safe and lawful pathways in partner countries in Central and South America to prevent refugees and vulnerable migrants from undertaking dangerous journeys and discourage criminal smugglers who endanger the lives of vulnerable noncitizens. USCIS also announced enhancements to the Central American Minors Program, including expanding eligibility criteria for such children to qualify for access to the U.S. Refugee Admissions Program.   USCIS announced the creation of its sixth service center, the Humanitarian, Adjustment, Removing Conditions, and Travel Documents (HART) Service Center, which focuses on adjudicating benefits requests filed by vulnerable populations. USCIS made significant strides in recruiting, hiring, onboarding, and training new hires, growing the HART Service Center by almost 90% in FY23, and enhancing agency capabilities to adjudicate humanitarian and related cases. Looking Ahead In FY 2024, the agency is continuing to build on this progress while monitoring and addressing remaining processing delays. USCIS will work to maintain the median processing times of 30 days for certain EAD applications filed by individuals who entered the United States after scheduling an appointment through the CBP One mobile application or through the CHNV processes. The agency also proposed new rules to modernize and improve the efficiency and integrity of the H-1B program for specialty occupation workers. USCIS will work to maintain naturalization processing times and utilize all available employment-based visas. As a fee-funded agency, USCIS achieved all these accomplishments within the constraints of a fee schedule that was last updated in 2016.  We announced a new fee schedule that allows USCIS to more fully recover our operating costs, reestablish and maintain timely case processing, support the development and implementation of tools that further increase our efficiency and improve the customer experience, and help prevent the accumulation of future case backlogs. We continue to call on Congress to pass the Administration’s supplemental funding request, including additional resources for USCIS to cover projected shortfalls and hire additional personnel. USCIS will continue to build capacity for processing historically high referrals for protection screenings at the southern border, while focusing remaining resources on the unprecedented number of pending affirmative asylum applications. USCIS will continue to increase refugee adjudications to support the target of admitting 125,000 refugees this fiscal year. USCIS also plans to increase refugee processing in the Western Hemisphere through the Safe Mobility Office initiative and is on track to admit between 35,000 and 50,000 refugees from the Western Hemisphere this fiscal year, the largest number from this region in history. To enhance accessibility for those we serve, USCIS will also continue efforts to expand our international footprint outside the United States and remains committed to Operation Enduring Welcome for Afghan allies. USCIS will also invest additional resources to stand up the HART Service Center. Finally, USCIS will implement new online filing tools to enhance the customer experience, including adding organizational accounts, launching online filing of H-1B petitions on Form I-129, Petition for a Nonimmigrant Worker, and adding an additional electronic intake channel for submission of forms and evidence in PDF format. For more information on USCIS and our programs, please visit uscis.gov .-

Immigration

March 21, 2024

USCIS Issues Final Rule to Adjust Certain Immigration and Naturalization Fees

WASHINGTON – Today, U.S. Citizenship and Immigration Services (USCIS) published a final rule to adjust certain immigration and naturalization benefit request fees for the first time since 2016. The final rule will allow USCIS to recover a greater share of its operating costs and support more timely processing of new applications. The final rule is the result of a comprehensive fee review, as required by law, and follows the January 2023 publication of a notice of proposed rulemaking. The review concluded that the current fee schedule falls far short in recovering the full cost of agency operations, including the necessary expansion of humanitarian programs, federally mandated pay raises, additional staffing requirements, and other essential investments. “For the first time in over seven years, USCIS is updating our fees to better meet the needs of our agency, enabling us to provide more timely decisions to those we serve,” said USCIS Director Ur M. Jaddou. “Despite years of inadequate funding, the USCIS workforce has made great strides in customer service, backlog reduction, implementing new processes and programs, and upholding fairness, integrity, and respect for all we serve.” USCIS received over 5,400 unique public comments in response to its January 2023 notice of proposed rulemaking. USCIS took into consideration comments and feedback received during the proposed rulemaking process. Acknowledging this feedback from stakeholders, the final fee rule includes several important updates since the initial rulemaking. The final rule: Lowers the agency’s required annual cost recovery by $727 million, in part by considering the budget effects of improved efficiency measures; Expands fee exemptions for Special Immigrant Juveniles and victims of human trafficking, crime, and domestic violence; U.S. military service members and our Afghan allies; and families pursuing international adoption; Provides special fee discounts for nonprofit organizations and small business employers; Allows for half-price Employment Authorization Document applications for applicants for adjustment of status and a reduced fee for adjustment of status applicants under the age of 14 in certain situations; Expands eligibility for a 50% fee reduction for naturalization applications, available to individuals who can demonstrate household income between 150% and 400% of the Federal Poverty Guidelines; and Implements a standard $50 discount for online filers. Every fee in the final rule is the same or lower than in the proposed rule. For most individual filers, the final rule limits how much newly established fees may increase. Under the final rule, the new fees will not increase by more than 26%, which is equivalent to the increase in the Consumer Price Index since the last fee rule was issued in 2016. With the new revenues the rule will generate, USCIS will continue using innovative solutions to improve customer experience and stem backlog growth. Although the fee increases announced today will allow USCIS to better offset overall costs, congressional funding continues to be necessary to sustainably and fully address the increased volume of caseloads associated with recent border crossers, including by hiring additional USCIS personnel to help right-size a system that was not built to manage the numbers of cases USCIS receives. The new fees under the final rule will go into effect on April 1, 2024. USCIS encourages stakeholders to visit the Frequently Asked Questions page on its website to view a full list of the revised forms that will go into effect on April 1, 2024, along with the new fees. USCIS will accept prior editions of most forms during a grace period from April 1, 2024, through June 3, 2024. During this grace period, USCIS will accept both previous and new editions of certain forms, filed with the correct fee. There will be no grace period for the following new forms, however, because they must be revised with a new fee calculation. Filers should click the links below to access a preview version of each new form edition before the April 1, 2024, effective date: Form I-129, Petition for a Nonimmigrant Worker; Form I-129 CW, Petition for a CNMI-Only Nonimmigrant Transitional Worker; Form I-140, Immigrant Petition for Alien Workers; Form I-600A, Application for Advance Processing of an Orphan Petition (and supplement 1, 2 and 3); and Form I-600, Petition to Classify Orphan as an Immediate Relative. USCIS will use the postmark date of a filing to determine which form version and fees are correct but will use the receipt date for purposes of any regulatory or statutory filing deadlines. For more information on USCIS and its programs, please visit uscis.gov .-

Immigration

March 21, 2024

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